Through Ad 2 Tampa Bay, an organization dedicated to pushing the advertising industry further through the empowerment of young professionals, I partnered with a local nonprofit to create a full-fledged advertising and marketing campaign. Our client was Where Love Grows and we created the nourish. campaign. nourish. is a social and digital campaign that aims to showcase the strength of food-insecure children in the Tampa area. Where Love Grows prepared meals, stocked a food pantry and taught students to cook. The challenge was to get the community aware of their efforts and raise money, spark philanthropic relationships and leave them with a brand toolkit for future use.
This campaign won 3rd place nationally for its achievement book, solidified Ad 2 Tampa Bay as Club of the Year for the 2016-2017 season, resulted in over $3k in donations, seven unique business partners, 2.3mm impressions, an estimated value of $152k.