Inspiring Confectionary creativity
UX Design // Prototyping & Testing // Design System // art direction
Agency: Webstaurant Store // Role: Product Designer
Overview: Baker’s Lane offers everything you need to create a confectionery masterpiece and has you covered with products that span the entire baking process. From bakeware to packaging to storage, Baker’s Lane will improve your workflow and help you deliver results.
The Problem: There was a lack of brand recognition for Baker’s Lane and that needed to change. It was being sold next to a large range of baking related brands and it needed to stand out. Users needed to know that Baker’s Lane doesn’t just specialize in one baking tool or gadget, but offers a wide variety of goods. The brand’s site needed to convey to users that they don’t need to go anywhere else, they had them covered for anything they need for baking.
The Solution: In order to give this brand a presence in the digital space and start marketing its diverse product line, a full suite of pages were created. The marketing site is a snapshot of who the Baker’s Lane brand is, what they offer, and how the brand can get any baker and confectionary artist well equipped.
These screens show off an earlier concept for the brand that relied more on bringing in realistic elements and textures.